CLEAR
Segmentation
Lab
Your AI-powered System for Dynamic Target Audience Management and Real Customer Centricity.
From Static Personas to Intelligent Digital Twins
Create data-driven, continuously updated target audience profiles that make marketing, sales, and service more precise and profitable.
Many companies still rely on broad segments or stereotypical personas. These often remain superficial, leading to impersonal communication and missed opportunities for true relevance. Traditional segmentation quickly reaches its limits in the face of fragmented data landscapes, rising personalization expectations, and growing data protection requirements.
Our Solution: the CLEAR Segmentation Lab
The CLEAR Segmentation Lab combines segmentation and personas into a data-driven, dynamic model. It integrates internal and external data sources, continuously analyzes behaviors, values, and motivations, and translates them into intelligent digital twins that can be used interactively. As a framework, it transforms segmentation from a one-time process into a continuous process.
CLEAR stands for Collect, Label, Explore, Assemble, Refine – a structured approach to transform raw data into intelligent personas and make them operationally usable. Studies show: companies that manage customer segments adaptively significantly increase the relevance of their initiatives, reduce scatter losses, and achieve measurable ROI gains.
01
COLLECT
02
LABEL
03
EXPLORE
04
ASSEMBLE
05
REFINE
Core features include:
- Integration of first-, second-, and third-party data sources into a central data foundation
- AI-powered pattern recognition and real-time clustering
- Development of digital twins as interactive personas for simulation and dialogue
- Continuous adaptation to changing customer behavior and market conditions
- Seamless integration into CRM, marketing automation, and analytics platforms
The result is a living data product that can be used across the entire organization, from strategic target audience planning to real-time personalization in campaign management.
What Is the CLEAR Segmentation Lab’s Business Impact?
- Higher campaign precision and relevance through dynamic audience profiles
- Intuitive audience understanding for employees via smart personas
- Breaking down silos through a unified audience perspective
- Faster response to changing markets and customer needs
From Data Sources to Campaign Launch – Seamless and Smart with CLEAR
Which data is used?
- CRM, transaction & interaction data
- Web & social media data
- Open data pools & third-party data
- Additional psychographic & behavioral factors
CLEAR
How is the data combined?
- Integration with Salesforce, Tealium & custom cloud architectures
→ enabling seamless analysis & segmentation
CLEAR
How is the data activated?
- Automated campaign orchestration based on segment logic
- Interactive use of digital twins for campaign testing & content personalization
CLEAR
Who is the CLEAR Segmentation Lab designed for?
- Marketing and CRM teams aiming to modernize their segmentation models
- CX leaders looking to integrate personas into operational day-to-day business
- Data owners tasked with harmonizing fragmented data landscapes
- Strategy and product development teams that want to anticipate market and customer needs early on
The CLEAR Segmentation Lab is available as a modular solution, from pilot projects to scalable enterprise deployment within your organization.
Book an initial consultation today and discover how your company can rethink target audience management. Or read first our deep dive blog article for practical insights, benefits, and use cases in marketing, sales, and service.
